Devoted To Details
23 June 2010
by Studio A Photography
People who are into details
come up with better images because their idea of the big picture
is to ensure every element captured makes sense. Ghie Javelosa,
a woman sharp on seeing things the less-caring eyes cannot
see, has helped transform what was initially just an extension
of a growing business into a success on its own.
She is behind the flourishing
photography venue called Studio A. Since 2002, this studio
has steadily carved its reputation as a top tier in the highly
competitive business district of Makati, with Ghie as its
star player. It specializes in wedding photography, having
been created out of wedding photographer Ariel Javelosa’s
idea of putting the business closer to Makati-based clients.
“My best accomplishment
so far is helping shape the status of Studio A, from its humble
beginnings to where it is today,” she said. “Clients
who eventually became close friends resulted to recommendations,
thus helping grow the business and inspire me more in creating
photographs that speak of my passion for excellence.”
With support and blessings
from her Kuya Ariel (who is known around as a “client
favorite” in the wedding field), Ghie established Studio
A where effective personalized service is guaranteed –
satisfying families wanting their special gatherings documented.
It is widely accepted in the industry that “her keen
eye for details and creative vision transform elements and
subjects into beautiful and truly remarkable photographic
In many occasions, couples
find it awkward to show affection for each other with a camera
in front of them. But Ghie has a natural gift in establishing
rapport with clients she barely knows. Without the married
people noticing it, that shyness that’s keeping them
from showing their true touchily-romantic selves disappears.
They become comfortable with each other while the camera flashes
on. “My role is to ensure that the year-long preparations
of the couples are rewarded once they get to see their photos.”
More often, the bride and
groom appreciate the setups and details like flowers and gowns
after Ghie has shown them the photos. Her ability to see beforehand
what’s essential for the photos is the mark of someone
whose eyes are visually scrutinizing enough to see the value
of each thing that gets into the frame.
Likewise, her humor seems
to play a vital role in the shoots. She makes people laugh,
letting everyone feel the celebrative mood instead of the
photo requirements for the wedding. As jokes are thrown around,
she’s one to never forget assuring clients that she
knows what she is doing. She may be open for style or trick
suggestions coming from couples who rely on sheer gut feeling.
But once she realizes that her authority as a professional
photographer with a competent portfolio to boot must take
over, she seriously puts her experience into the conversation
for the good of everyone.
“Our team thrives
on three principles: integrity, focus, and discipline. Honesty
is and will always be the best policy. Our team’s ability
to keep focused despite all the odds and the unforeseen events
when doing the ‘coverage’ is deemed vital to keep
up with our clients’ expectations. Discipline strengthens
our team’s endurance to meet all the challenges head
on,” Ghie disclosed.
After finishing college
at the PUP (Polytechnic University of the Philippines) where
she took up Business Administration, Ghie was assigned to
take care of daily operations in a small studio of her Kuya
Ariel. That was in 1993 and her exposure to film-based photography
was made possible with her handling of some services in the
said studio. She took ID pictures of students and that of
dental patients before and after their visits to the dentists.
As a kid, this native of
San Pablo City, Laguna had developed fascination with magazine
photos that she even compiled those used as dried fish wrappers
to look into the images. In 1995, she finally gave in to her
passion for photographs and enrolled at the basic and advanced
photography workshops conducted by the FPPF (Federation of
Philippine Photographers Foundation) in Intramuros, Manila.
Now a member of WPPI (Wedding
& Portrait Photographers International), she has become
known for her elegant, classy shots of brides who appear in
their pettiest, sexiest, and most confident look while posing
in front of her camera. She recently attended WPPI’s
convention held at the MGM Grand Hotel in Las Vegas, Nevada.
Not bad for someone who was then just collecting outdated
magazines to satisfy her craving for good published pictures.
“My ultimate goal
as a visual artist,” Ghie said, “is to create
something meant to last long after I have retired in the industry.”
She does talk about the
big picture at times. But that is after all the necessary
details are already well taken care of. Besides, her retirement
is for sure the least detail needed by the thriving Studio
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This article and its photo
are republished with permission from Manila Bulletin (http://www.mb.com.ph/articles/263356/devoted-details)