Wedding Artistry in
By Jennifer Federizo
February - March 2011
Like father, like son. Cliché,
maybe? But in the case of Danny and Bogs Ignacio, father and
son respectively, the fruit certainly did not fall far from
the tree. But then, who’s to complain? Certainly not
the people whose lives they touch with their brand of visual
Through their wedding studio,
Photography, their art has definitely earned them both
accolades and praises from organizations and clients alike.
The dream effect, the dramatic aura, the enchanting colors…A
Vignette photo does seem to paint a thousand words, speaking
to its audience. And with such to show to loved ones and friends,
wouldn’t any newlyweds be proud to have their lovely
moments captured by the lenses of an Ignacio?
Danny Ignacio never really thought he’d be in the wedding
photography business. Or at least, it didn’t cross his
mind until much later. He found he was more interested in
pursuing a life in the wedding photography industry rather
than in being the Project Evaluation Officer of a national
government company. His educational background, after all,
boasts of two Engineering degrees – Civil Engineering
and Sanitary Engineering. That was in 1988.
of Vignette Photography
The shift was sudden but
welcome. Perhaps, on the belief alone that it was photography
that would make him happier, it is safe to call it a ‘paradigm
shift.’ It was a change too radical, but then again,
it was where his passion lay.
And so, together with a
partner, their first studio, then called AD Photography and
Video Services, was born and put up at Robinsons Manila where
it stayed for six years. Danny became the in-house photographer
of the Manila Midtown Hotel (Ramada). The studio then moved
to Midland Plaza Hotel and became Vignette Photography. By
1996, Danny became its sole proprietor and still is, up to
this day. Now, there are several party and wedding venues
in Manila that have commissioned his services as in-house
wedding photographer: Diamond Hotel, 1 Esplanade, Ilustrado
Gardens, City Garden Hotel, Ibarra’s Garden, Plaza Ibarra,
Patio Ibarra and newly opened Bella Ibarra. Surely, these
are signs that his wedding business is doing good.
On a more personal side,
Danny is doing just as good, living his dream, for two decades,
and counting, it seems. “Photography for me is a passion,
much more a living” (Manila Bulletin, July 28, 2010).
And he is serious about it.
Photo by Vignette Photography
For one, he is a founding
member of the Wedding and Portrait Photographers of the Philippines
(WPPP). Just like the birth of Vignette Photography, that
of WPPP was not exactly planned either. Helping found such
a group was not in his list of things to do, but they saw
the need “to bring wedding photographers together and
promote and foster their goals and programs. He ended up becoming
a founding member of the group” (Manila
Bulletin, July 28, 2010).The Wedding and Portrait Photographers
International in the U.S. was also so impressed by his portfolio
that he was accepted as a member recently. He, too, is revered
as the only Filipino photographer granted full-member status
by the renowned Australian Institute of Professional Photography
(AIPP). And because of his success as project chair of the
WPPP Photo Congress, he is recently unanimously voted
as the President
of 2011 Wedding and Portrait Photographers of the Philippines.
Danny doesn’t really
say much. He just lets his credentials and portfolio speak
Amongst Danny’s creations, one stands out as his best
work of art – his son. And why not? Not only has Bogs,
the son, followed his father’s footsteps; he has made
Danny proud with his own personal achievements in the field
of wedding photography.
of Vignette Photography
This wasn’t always
so, though. He only fell in love with the visual art when
he was 17. It was music that was his first love and he used
to dabble much in it, him and his guitar. In fact, his original
plan was to go to the Conservatory of Music, but thinking
there was no future for him there, he “did a Danny”
and shifted gears, ergo, changing the course of his life.
Bogs decided to take up A.B. Multimedia Arts at the De La
Salle-College of St. Benilde.
It was here that Bogs finally
decided that he loved wedding
and portrait photography. He became such an enthusiast
that he began searching and reading a lot of books and magazines
about photography and surfing the Internet for more, more,
more about his new passion. He liked it so much that Bogs
bagged the “Best of Multimedia Arts Student” award
in the Digital Photography category at the Bright Lights awarding
for 2007-2008. That was only the beginning. Soon, Bogs would
be garnering more recognition for his chosen field.
At the Bridal de Manila
Book 2 held on June, 2010, Bogs and Danny won Photographer
of the Year. It was Bog's back to back title as he also won
the Bridal de Manila Book 1 Phtographer of the Year in 2009.
He was also awarded as an International Awar-Winning Photographer
for 2011 by the Wedding and Photographers International (WPPI).
Later in a separate competition, the WPPP hailed him –
their youngest and probationary member – as the winner
for the Photographer of the Year award,…the same award
his father won in 2008!
“I saw it coming,”
Danny told Kasal.com then. “When his photos became placers
in the monthly photo contests of WPPP, I said to myself, ‘He
has a chance, he can make it,’” he added. Danny
supported him all the way, encouraging the younger Ignacio.
No father was ever as proud.
Wedding Photo by Vignette Photography
Bogs certainly deserves
the attention and admiration as he earned these through his
own perseverance and desire to improve his craft. When he
began work as a wedding professional, he accepted it as a
training rather than a job. He earned not a single cent. That
was how serious Bogs was.
For his love of wedding
photography, he is willing to devote time, effort and energy
everyday, for a lifetime, perfecting his art. Which is good
because he seems to be loved back.
There are perhaps many good wedding pictures taken by other
talented wedding photographers. After all, no one has a monopoly
in the Philippine wedding photography business. Nevertheless,
there are good photographers, and then there are great ones.
In the great ones, that is where the Ignacios belong.
Wedding Photo by Vignette Photography
Vignette Photography mainly
specializes in wedding photography. Since they started, many
newlyweds have enjoyed the Vignette brand of service: quality
wedding photos taken with a lot of imagination, effort, love,
and painstaking care. In every shot, every angle, every effect,
there is a story to be had. The look in the bride’s
eyes, the smile on the groom’s lips, the sweetness of
a kiss, the joy on their loved one’s faces…all
these captured by the lenses. When it’s a Vignette Photography
wedding photo, it is assured that no one is left disappointed.
This is assured as Danny
himself has instructed his people to always do their best
for every client as “…he firmly believes that
good is not enough and that the best is always the goal for
any project. Whether it is a small or high-profile engagement,
he reminds himself and his staff to make sure that they deliver
and give their ‘A game’ for every client”
Danny himself has always
had this mindset. He was an experienced wedding photographer,
he knew the principles, he had an eye for details, and yet,
he knew that those were not going to be enough to keep them
going. Always, change is constant. He knew this and realized
the need to change more when the digital era came. It was
time to shift gears once more. Shifting gears then meant training
himself with this new technology for him to gain proper know-how’s
and be updated. Danny read books, attended seminars, invested
on new equipment—and all of these paid off.
Wedding Photo by Vignette Photography
Vignette Photography is
known for their digital infrared photography in wedding and
portraiture with "false-color"- skin tone effect.
They have incorporated this style in their works, coming up
with one masterpiece after another. Clients fall in love with
the Vignette works of art.
Infrared photography uses
infrared light and filters. The effects can be quite beautiful.
There are the “in-camera effects” which, according
to Wikipedia, “is any special effect in a video or movie
that is created solely by using techniques in and on the camera
and/or its parts.” This can be achieved through the
“Wood Effect” – named after infrared photography
pioneer Robert W. Wood – which creates a snowy illusion,
caused by foliage reflecting strongly. False-color or black-and-white
images appear wonderfully dreamlike or lurid. Other attributes
of infrared photography are “very dark skies and penetration
of atmospheric haze.” Mainly, these techniques involve
light, which is an important factor in photography. But however
done, the effects are often breathtaking.
Infrared photography is
not a new concept entirely. It is actually old, but is new
in the sense that it found its way into the digital world.
The how-to’s may have changed, but the principles are
still the same. And thanks to Danny, some Filipino wedding
photographers learned and use this. It was actually Danny
who introduced it to WPPP.
As attested by former client Ian Pacaña, now married
photos were able to capture the essense of discovering life
as a paradise. Our friends and families were fascinated at
the dramatic beauty and uniqueness of our pictures!
Every couple dreams
of finding the perfect photographer to take those perfect
photographs. I am happy that I made the right choices: choosing
the love of my life, and choosing Vignette to capture these
vibrant memories that will last us a lifetime."
One need only to visit their
website to witness the beauty of a Vignette masterpiece.
However, the art is only
as good as its artist. No amount of techniques will turn out
a great piece if not for the artist who has given it his best.
And the Ignacios certainly give their very best!
This is the brand of Vignette
Photography. Every precious moment is captured by the lenses;
every heart is captured by the memories frozen in time. Surely,
what could be better than that?