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Jenny's started in the year 1993, it was first located at Crown Plaza Mall fronting Bacolod City Hall. It was initially owned and managed by Nenita Muñoz Estrella.

Jenny's started as a dress shop which caters to customers from all walks of life. 2 years later it transferred to Villa Angela Metro Plaza, during this time Jenny's ventured into gown rentals and accepted made-to-order gowns for weddings.

By the year 1996, Mrs. Estrella's eldest daughter, Jennifer May Gonzales, came into the scene. She worked for her mother to gain experience. 2 years later, a big break came when one of the adjacent store was given up by its owner. Mrs. Estrella leased the area and transformed it to a bigger bridal store leaving the old store into the hands of Jennifer May.

Within a year, Jennifer May Gonzales, expanded the business in the same building to cater the needs of its growing customers and from then on she managed Jenny's Bridal Salon.

Today, Jenny's Bridal Salon is still located at Villa Angela Metro Plaza and also opened a branch, Jenny's Bridal Collection located at Door # 5, Baldevia Bldg. corner San-Juan, San-Sebastian streets.

This is proof of Jenny's commitment "to provide quality gowns at affordable prices".