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A History of Quality Great-Tasting Cakes and Pastries

From its store in Timog, Quezon City what started out as hobby-induced business in 1979, turned out to be a proudly Filipino-owned and professionally-run business network. Red Ribbon has grown to over 170 outlets all over the country and 19 stores in the US. It currently has 6 commissaries nationwide and 3 in the US.

With its acquisition in October 2005 by Jollibee Foods Corporation, Red Ribbon entered a new phase in its company history. The company will soon become the biggest and fastest-growing bakeshop in the Philippines. Its mission is to bring the joy of eating to everyone through its great-tasting food and superior quality.

Red Ribbon uses premium ingredients, such as real butter, high quality cake flour, and its unique Red Ribbon cream. Red Ribbon cakes have become a tradition, an integral part of every celebration - birthdays, christenings, anniversaries, and weddings.

Owing to its heritage of bringing families and friends together through its delicious, elegantly-designed cakes and other specially prepared products, Red Ribbon captures this core benefit in a campaign that best summarizes what the company has stood for over the years, "Whatever the celebration, it's more beautiful with a Red Ribbon."

Putting Even More Heart into Customer Service

For Red Ribbon Bakeshop, the ingredients to success are no secret. Quality. Service. Value. Customer. Red Ribbon has even taken itself to a higher level of customer service. Improvements are geared towards a more delightful dine-in experience with strict FSC (Food, Service, Cleanliness & Condition) compliance, better take-out experience to ensure faster servicing time, and enhanced delivery service with a broader coverage. Your favorite cakes are just a phone call away with our easy-to-recall Metro Manila Cakes by Delivery hotline number - 8-77-77.

In addition, the Red Ribbon franchising program has been activated since September of 1999 and has progressed consistently, bringing more stores closer to customers nationwide. All stores, franchised and company-owned follow the strict quality assurance measures of international standards assuring its customers that they will be proud of having made Red Ribbon their first choice for their family's celebrations.