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Meicel's fascination on jewelries inspired her to start her business in 1996. She has started to venture by selling jewelries to her relatives and friends.

As a graduate of Fine Arts majored in Advertising, she applied her knowledge in her chosen career. She worked as a jewelry designer in a jewelry company. Her passion in creating her own design of jewelry made her start her own collection. She came out with her first Bridal Jewelry Collection in 2005. These pieces were presented to public in the bridal exhibit held at Megatrade Hall. She has also participated in numerous exhibits held at PICC Forum, NBC Tent and Rockwell. Since then endless demands for wedding and engagement rings has followed.

Meicel Jewelry is known for its high quality and fine craftmanship in custom made jewelry yet offers a very affordable price. It has made her become a seasoned professional in the jewelry industry for the past 11 years. Its name has quickly become one of the few jewelry line with instant recognition. The shop is located at 34-J WILSON ST., WEST GREENHILLS, SAN JUAN CITY.