A great favorite among the Filipino brides is ecru, the color of piña and jusi, two delicate native fabrics of gossamer silkiness particularly becoming to the Filipina complexion. In the past century, brides wore daintily embroidered baro (blouse) atop a Maria Clara skirt with interlarded panels of richly colored silk. The white wedding dress only came to the Philippines with the Americans, gaining popularity in the Twenties, along with bridal showers, Lohengrin wedding march, wedding cakes and June weddings.
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Source:
Alvina, C. & Sta. Maria, F. 1987. Essays on Philippine Culture.